A farmer run co-operative giving away tough competition to MNC's and corporates, what makes the brand shine is the embedded love and care associated towards it in the hearts of millions and billions. Around 500+ foreign visitors, 12000-15000 people from different states and terriotries, 30000+ students vists, 30000+ visits of farmers and other sums upto more than 100,000 people visitng in an year. Felicitating daily bread and butter of around 2.5 million farmers by giving them self employment opportunities, extending veterinary services in villages, extending services to different schools and colleges there by contributing to the welfare of people. Tribhuvandas Foundation is an NGO run by Amul taking care of the welfare activities of people in the villages. IRMA [Institute of Rural Management Anand] provides guidance and training to students in dairy sector there by preparing them in the competitive world. Amul as a business model functions on combining commercialization with socialization. The utterly butterly girl of Amul even today wins the hearts of millions by making its presence felt on Amul hoardings. Amul thus felicitates Ministers of different countries, CEO of different organisation, farmers, students, engineers, and general people who visits Amul and contributes to the making of international brand acknowledging its presence and love world wide.
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The article is as intersting as the Amul Captions.
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