Utterly Butterly Felicitous

A farmer run co-operative giving away tough competition to MNC's and corporates, what makes the brand shine is the embedded love and care associated towards it in the hearts of millions and billions. Around 500+ foreign visitors, 12000-15000 people from different states and terriotries, 30000+  students  vists, 30000+ visits of farmers and other sums upto more than 100,000 people visitng in an year. Felicitating daily bread and butter of around 2.5 million farmers by giving them self employment opportunities, extending veterinary services in villages, extending services to different schools and colleges there by contributing to the welfare of people. Tribhuvandas Foundation is an NGO run by Amul taking care of the welfare activities of people in the villages. IRMA [Institute of Rural Management Anand] provides guidance and training to students in dairy sector there by preparing them in the competitive world. Amul as a business model functions on combining commercialization with socialization. The utterly butterly girl of Amul even today wins the hearts of millions by making its presence felt on Amul hoardings. Amul thus felicitates Ministers of different countries, CEO of different organisation, farmers, students, engineers, and general people who visits Amul and contributes to the making of international brand acknowledging its presence and love world wide.

The Beginning....

AMUL has always been an influencing factor for creating my interest in dairy sector. Completing my graduation from Anand-The milk city of India, and roaming around AMUL, seeing the co-operative society functioning effectively under the leadership of farmers, I used to wonder how this co-operative organisaiton functioning in a small city like Anand is giving tough competition to big MNC functioning in Dairy sector. That is how my journey of interest in dairy evolved and I started reading every bit and piece of information that I came accross about it.

Than came a time when I got an interview call from SIMC [Symbiosis Institute of Media and Communication] Pune for my post graduation. Getting into SIMC was cumulitavely a four day long tough process which included submission of Assignments followed by GD and PI.

The assignments at SIMC demanded us to take interview of TEN PR professionals working in Industry. I dont know whether it was a conscious or unconscious effort but the first interview that I took was of Mr.Sundaran-PR executive Amul. Till the time I took his interview I didnt had any idea, what PR is all about. It was a strange field for me. I was a business management student and thought Media and Communication is not my cup of tea. However personality of Mr. Sundaran acted as major influencing factor, and finally I landed up my self joing the PR course from reputed institute of Symbiosis.

Thus my journey to SIMC began and there by giving me an opportunity to explore my area of intersted in every assignment that I did at SIMC. My major analysis, my dissertation and my internships all were based on this beautiful sector revolving around nature and fulfuilling the daily needs of individuals.